"The Return of Optimus Prime" garnered itself some newspaper coverage back when it aired, albeit from some wildly different perspectives. (The “ex-wife robot named Pam” thing is a reference to contemporary prime-time soap opera Dallas.)

"Optimus Prime, a lorry-cum-robot"
ahahaha i’m so sorry
The rest of the article is a genuinely fascinating look into the UK Transformers marketing of the time, though. No mention of The Transformers: The Movie or Rodimus Prime at all… but a vague allusion to the events of “Target: 2006,” where Optimus disappeared and both Ultra Magnus and Galvatron showed up.

"Optimus Prime, a lorry-cum-robot"

ahahaha i’m so sorry

The rest of the article is a genuinely fascinating look into the UK Transformers marketing of the time, though. No mention of The Transformers: The Movie or Rodimus Prime at all… but a vague allusion to the events of “Target: 2006,” where Optimus disappeared and both Ultra Magnus and Galvatron showed up.

A collection of contemporary reviews of The Transformers: The Movie.

Hey, everybody! It’s your favorite live-action Masters of the Universe movie character, Saurod!

You know, Saurod? Played by Pons Maar? Shot sparks out of his mouth as a toy…?

Yeah, me neither.

Art by William Stout. Scan from the Lost Worlds by William Stout trading card set. This is the last bit of Masters of the Universe art in the series, unless there’s a piece or two hidden on the backs of unrelated cards (like how He-Man had a Flesh Gordon poster on his). I’ll have to check them at some point… also, there are apparently more card sets devoted to Stout’s artwork, but I don’t own them.

Marvel Age cover and article about The Saga of Crystar, a property Marvel developed in-house with the intent of selling to toy companies (a similar situation to the later Brute Force miniseries). Unfortunately, the group that took Marvel’s bait was Remco, nobody’s favorite toymaker, and the franchise was dead after one wave of product (I think) and 11 comic issues. Though, check out that black and white art - how impressive is it that this medieval fantasy world developed the perm?

Cover art by Walt Simonson(!), character models by John Romita, Jr., interior artwork by Bret Blevins. The article about the creation of the Marvel handbooks was previously posted here.

Various toys from Takara’s Microman Micro Change series, among which are the pre-Transformers versions of Blaster (two of two), Cliffjumper (one of three), and Megatron (two of three). Pre-Cliffjumper, Bumblebee, and the toy now called Bumper were all originally available in three different colors - red, yellow, and blue - while the third pre-Megatron is what ended up as the Western Transformers toy.

The final figure in this post is “Scope Man,” who turns into a working pair of binoculars. He was never sold as a Transformer, but did have a mis-colored cameo in a Dreamwave comic.

Scans from the Japanese Transformers First Series Complete and The Official Guide to Takara SF Land guide books.

(There’s two different black pre-Megatron pics here because I wasn’t sure which one to put on the Transformers Wiki.)

William Stout concept art for Skeletor from the live-action Masters of the Universe movie. Scan from the Lost Worlds by William Stout trading card set.

William Stout concept art for He-Man from the live-action Masters of the Universe movie. How bizarre is it that Moebius worked on that film? Also, uh, I have no idea why the reverse of the card is a Flesh Gordon poster.

Scan from the Lost Worlds by William Stout trading card set.

I am not sure if I am capable of comprehending the existence of these Women of Robotech doll commercials.

A 1986 Transformers cup by Packer Plastics, featuring Ultra Magnus. On top of some of his parts colors being off - shins, chestplate, helmet - all his white parts are actually depicted as silver-grey, in contrast to the cup’s base white. Whether that change was due to printing on a cup or a genuine deco difference, I dunno.

A 1986 Transformers cup by Packer Plastics, featuring Ultra Magnus. On top of some of his parts colors being off - shins, chestplate, helmet - all his white parts are actually depicted as silver-grey, in contrast to the cup’s base white. Whether that change was due to printing on a cup or a genuine deco difference, I dunno.